Long before Pierre Beaumarchais delivered his famous phrase “I quickly laugh at everything for fear of having to cry.”, people understood that a deep inner drama could be hidden behind a funny makeup of a clown or a jester. This topic has been repeatedly risen in literature, and in music, and in poetry, and in cinema. For the recent photo shoot with Eden, we chose such an image - the image of the Joker, one of the main comic-movie villains. Why is it that we laugh feeling emptiness and despair inside? Why do people wear a mask of indifference and cynicism, being compassionate and soulful in nature? And who is to blame for the fact that people have learned to use this protective mechanism? Is it easy to hurt you? How do you protect yourself from this?